Our strategic approach involves creating original brand content from ideation to completion. This not only supports the brand's personality but also ensures a consistent and effective balance in the brand's promotional strategy, thereby enhancing brand awareness and delivering a comprehensive customer experience.
Beginning with the development of an editorial calendar, we ideate multiple original content scenarios created as elevated Torrid exclusives with evergreen use that could be refreshed at any time.
In addition, we meticulously planned and executed hero videos, highlighting the brand's key initiatives and top-selling products - denim and intimates. We focused on details such as fit, form, and function, ensuring that the video not only showcased the product but also resonated with the brand's target audience.
Finally, to inspire and generate excitement, we celebrated the brand's legacy and its future. We concepted, captured, and created a brand sizzle video for use by internal communications, human resources, and future investors, adding to the brand's strength and utilizing multiple levels of Snowbird services.
