Highlighting the benefits of pre-juvenation in beauty and skin care, we generated awareness for one of Sunday's top sellers among a new and younger audience.
After identifying and understanding the appropriate target audience, Sunday strategically leveraged the influence of actress Phoebe Dynevor. Her role in the popular series Bridgerton made her a much-loved and respected brand ambassador, a key player in our success, and a perfect fit for our target audience.
We recognized the crucial need to elevate the brand's look, feel, and message to stay ahead in the competitive market. This was a need and an opportunity to highlight the brand's growth and successful rise within a crowded luxury beauty space. We achieved this by refining our visual identity, crafting a compelling brand story, and aligning our set and production plan around a tight turnaround shooting in London.
