Faced with the challenge of teaching customers unfamiliar exercises, we devised this unique approach. We then created a library of single-repetition fitness moves across all categories, from strength to yoga to kickboxing and more, a method that intrigued and engaged our audience.
Our innovative approach captured each move in a way that facilitated education and customer experimentation with minimal disruption to their full workout, all while ensuring the trainer remained the focal point.
This project is a testament to Snowbird's ability to execute the client's vision and expand that vision into 250+ videos. This series of works is powerful original content on its own but was specifically designed to integrate seamlessly with the launch of Peloton's revolutionary AI-powered strength training device, Peloton Guide. This integration enhances the platform's appeal and aligns with Peloton's vision and goals for the future of fitness.
